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    Genie raises £1.75M, announces Sir John Hegarty as chairman, uses AI to connect companies with talent.

    Automation, leveraging Artificial Intelligence (AI), Machine Learning (ML), and other technologies, has opened up new possibilities. London-based Genie is one such example!

    Genie is the creative industry’s automated talent agent, matching top industry talent to hiring companies while handling all of the paperwork.

    Raised £1.75M so far

    Recently the company has closed its second funding round, led by female-led corporate advisor Adelpha, taking their total funding to date to £1.75 million.

    As a part of the funding, the company also announced advertising industry legend, Sir John Hegarty, as Chairman.

    He joins the business to guide the launch of a subscription SaaS platform, coming later this year, which will allow corporates greater power to access the right talent at the right moment from Genie’s talent networks.

    Matches companies with talent

    Founded by Nicky Badenoch and Nick Grime in 2019, along with Bonnie Harold, the company matches hiring companies to top industry talent through a proprietary machine-learning algorithm working in tandem with deep sector insight.

    The entire process is handled by a messaging service through an AI bot – Genie.

    According to the company, Genie communicates with humour and humility, treating people like human beings by learning the user’s likes and dislikes, and builds a 1-2-1 relationship.

    Built with OpenAPI micro-service architecture

    The AI bot’s algorithm matches talent to a project while gathering live data on interest and availability and enables companies to make a booking instantly.

    Notably, Genie’s fastest ever booking was made in just 7 minutes – where a brief was sent, results sent back, and talent booked.

    It’s worth mentioning that Genie was built from the ground up with an OpenAPI microservice architecture, ensuring the ability to integrate with and adapt to any industry.

    Sir John Hegarty, Chairman, Genie, commented: “Over the last 20 years the creative industries have undergone a seismic change. Part of that change is the growth in freelance – allowing companies and individuals to work faster, smarter, and more efficiently. Accessing that talent with speed and effectiveness is vital. Genie is the answer. Their technology and years of experience deliver best-in-class creative talent. Serving both creative ambition and business growth. The companies, across all industries, that win the future are going to be those that can access the finest talent, faster and more efficiently than their competitors. That’s why I’m delighted to be their chairman.

    Stephen Reekie, Chief Technology Officer, Genie, commented: “Genie brings together, across our platform, a unique combination of both technology and the domain experience and knowledge of our founders. This blending of human intelligence, artificial intelligence, and a deep understanding of the creative industry is now available on the phones and browsers of our customers. With constantly learning and continually improving matching algorithms Genie delivers unrivalled quality of available and engaged talent faster than ever previously possible.”

    This article was originally published in UK Tech News on the 13th of April 2021.